Guide · Self-check

How to check if AI mentions your brand

Before you fix your AI visibility, find out where you stand. Here’s a simple, free way to check whether ChatGPT and other AI engines mention your brand — and how to read what you find.

Step 1 — Ask the engines directly

Open each assistant and run a few buyer-style prompts. Use the questions your customers would actually ask:

• “Best [your category] in Singapore?” — are you on the shortlist, or is it all competitors?
• “Tell me about [your business name].” — is what it says accurate and current?
• “[Competitor] vs [your business] — which is better for [need]?” — how are you framed?
• “Who should I hire for [the service you offer] in Singapore?” — are you named at all?

Step 2 — Check all five engines

Run the same prompts in ChatGPT, Perplexity, Gemini, Google AI Overviews and Copilot. They draw on different sources, so you can be visible in one and absent in another. Note each result.

Step 3 — Read the three signals

• Presence — are you named at all, or buried?
• Accuracy — is what it says about you correct and current? If not, see how to fix wrong AI information.
• Competition — who is cited instead, and why might the engine trust them more?

If you’re missing, the reasons are usually fixable — see why isn’t my business on ChatGPT and the guide to getting cited in ChatGPT.

Want a thorough read instead?

A manual check is a great start, but it’s easy to miss surfaces and hard to score consistently. Our free AI visibility audit has a human analyst check all five engines and send you a clear report with your starting AI Visibility Score — what you can read about here.

Frequently asked questions