The metric
What is an AI Visibility Score?
The AI Visibility Score measures how often, and how favourably, AI assistants cite your business across the five engines your buyers use. Where SEO is measured by ranking, generative engine optimisation is measured by citation share — and this is the number that captures it.
Why rankings don’t cut it anymore
A Google ranking tells you where your page sits in a list. But AI assistants don’t show a list — they name two or three sources and stop. You can rank well and still be invisible inside the answer. The AI Visibility Score measures the thing that now decides discovery: whether you’re the cited answer. For the wider context, see what generative engine optimisation is and GEO vs SEO.
What it measures
For each of your target buyer questions, on each engine, it captures four things:
Presence
Are you cited at all for a given buyer question, on a given engine?
Position
How prominently — named first, or buried among others?
Share of voice
How often you appear versus named competitors for the same questions.
Accuracy & sentiment
Is what the AI says about you correct, and is it framed positively?
How it’s scored and reported
Those signals roll up into one score per engine and an overall figure, weighted toward the questions that matter most to your business. We baseline it at the start, then report it every month — what moved, what didn’t, and what’s next — alongside your ranking on each target question, per engine. It’s a number that goes up, with a report that explains why.
How to get yours
The quickest way is a free AI visibility audit: a human analyst checks ChatGPT, Perplexity, Gemini, Google AI Overviews and Copilot for your business and sends your starting AI Visibility Score with the gaps to close. Prefer to look first? Here’s how to check whether AI mentions your brand yourself.
Frequently asked questions
What is an AI Visibility Score?
It’s a single metric that measures how often, and how favourably, AI assistants cite your business when answering your buyers’ questions — across ChatGPT, Perplexity, Gemini, Google AI Overviews and Copilot. Where SEO’s metric is ranking, the AI Visibility Score is GEO’s metric: citation share.
How is the AI Visibility Score measured?
It combines four things per target question and per engine: presence (are you cited), position (how prominently), share of voice (versus competitors), and accuracy/sentiment (is it correct and favourable). These roll up into one score you can track over time, baselined at the start and reported monthly.
Why track an AI Visibility Score instead of rankings?
Because AI answers don’t show a ranked list — they name a few sources and stop. Rankings can’t capture whether you’re the cited answer. The AI Visibility Score measures the thing that now decides whether buyers find you.
How do I find my AI Visibility Score?
Request a free AI visibility audit — a human analyst checks all five engines for your business and gives you your starting score plus the gaps to close.
What’s your AI Visibility Score?
Get a free, human-checked audit across all five engines and find out where you stand today.
Get your free audit