Guide · Correction
How to fix wrong information AI says about your business
When ChatGPT, Gemini or Google AI states the wrong address, outdated services, or a hallucinated “fact” about your business, it costs you trust before first contact. You can’t edit the answer directly — but you can fix it at the source. Here’s how.
Why AI gets your facts wrong
AI assistants don’t hold a verified record of your business — they assemble an answer from whatever the web says: your site, your listings, old articles, directories. Where those disagree or have gaps, the model fills them in, sometimes with confident errors. The cause is almost always inconsistent or stale information spread across sources.
How to correct it — step by step
- Document the error. Note exactly what each engine says and which detail is wrong.
- Fix your own site first. Make the correct facts clear, server-side rendered and easy to read.
- Align every listing. Google Business Profile, directories and socials must all state the same, correct details — one source of truth.
- Correct the third-party sources that carry the wrong information, accurately and through legitimate channels.
- Strengthen the correct signal so it outweighs the old one across the sources AI trusts.
- Monitor until it updates — and keep watching, because errors can resurface.
A note on method: we monitor and draft with software, but a human posts every correction. Automated mass-posting gets filtered by the engines and can make things worse — see our honest stance.
Prevent it from coming back
Ongoing monitoring and a maintained source of truth keep your facts straight as the web changes. This is one of the seven levers behind generative engine optimisation, and it pairs with the work in getting cited in ChatGPT. If your business is missing entirely rather than misrepresented, start with why isn’t my business on ChatGPT.
Frequently asked questions
How do I fix wrong information ChatGPT says about my business?
You correct it at the source, not in the chat. AI assistants reflect what the web says, so you fix the underlying sources: update your own site, align your Google Business Profile and directory listings, and correct inaccurate third-party references. As the corrected information is re-crawled and corroborated, the AI’s answer updates.
Can I directly edit what ChatGPT says about me?
No — there’s no dashboard to edit an AI’s answer. The durable fix is changing and unifying the information AI draws from, then monitoring until the answer reflects reality.
How long does a correction take to show up?
It depends on how quickly the sources are re-crawled and how consistently the correct information appears. Some surfaces update within weeks; deeply entrenched errors take longer and need the wrong sources corrected too.
Why does AI get my business facts wrong in the first place?
Because it stitches together whatever it finds — outdated pages, inconsistent listings, old articles. Gaps and contradictions get filled with guesses (sometimes confident ones). A single, consistent source of truth is the prevention.
What is AI saying about you?
Get a free AI visibility audit — we’ll show you exactly what each engine says about your business, errors and all.
Get your free audit