Grants · EDG
EDG grant for AI marketing & GEO
For larger or more bespoke projects, the Enterprise Development Grant (EDG) — not PSG — is often the right way to fund a generative engine optimisation programme in Singapore. Here’s what it covers and how to scope for it.
What EDG supports
EDG backs Singapore companies undertaking projects in core capability, innovation and market access. It can fund qualifying consultancy, capability-building and implementation work — which a scoped GEO/AI-search programme can map onto. Unlike PSG, it has no fixed dollar cap and is assessed per project, making it suited to growth companies and corporates rather than quick off-the-shelf adoption.
EDG vs PSG — which is yours?
| PSG | EDG | |
|---|---|---|
| Best for | SMEs adopting a ready solution | Larger / bespoke transformation projects |
| Cap | Capped | No fixed cap (per-project) |
| Speed | Faster, simpler | More involved, consultative |
Not sure which applies? See how the PSG grant works and whether GEO is claimable under PSG.
How we scope a GEO project for EDG
We define the project around clear capability and outcome milestones, place the consultancy and delivery components appropriately, and partner an accredited consultant for the strategy layer where the grant requires it. For corporates we usually start with a paid pilot — proof before scale — which can itself sit within the project scope.
The compliance rule
Frequently asked questions
Can I use the EDG grant for AI marketing or GEO?
The Enterprise Development Grant (EDG) supports Singapore companies on larger transformation, innovation and capability projects, and can fund qualifying consultative and implementation work — which can include a scoped GEO/AI-search programme. Unlike PSG, EDG has no fixed dollar cap and is assessed per project. We scope the engagement to fit EDG’s requirements.
How is EDG different from PSG?
PSG is for off-the-shelf, pre-approved digital solutions adopted by SMEs and is quick and capped. EDG is for larger, bespoke transformation projects, assessed case by case, with no fixed cap. SMEs often start with PSG; growth companies and corporates more often use EDG.
Does EDG need an accredited consultant?
The management-consultancy portion of an EDG project may require a consultant accredited under the relevant standard, while fieldwork, implementation and specialist delivery are treated differently. We scope the work so the right parts sit in the right buckets, partnering an accredited consultant where needed.
When does payment happen with EDG?
As with all the grants: no contract or payment before your application is submitted. Scope, apply, get approval, then begin — it protects your funding.
Scope a grant-supported GEO project
Get a free AI visibility audit and we’ll advise whether PSG or EDG fits — and scope accordingly.
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